The European Union and Mexico have sharply criticised U.S. President Donald Trump’s plan to impose a 30% tariff on their exports from 1 August, warning of potential retaliatory measures and urging continued negotiations to avoid a full-blown trade war.
Mexican President Claudia Sheinbaum called the proposed tariffs an “unfair deal” and emphasised that Mexico’s sovereignty was “never negotiable.” Meanwhile, European Commission President Ursula von der Leyen warned that the EU would take “proportionate countermeasures” if the U.S. proceeded with the plan.
Despite the strong language, both trading partners reiterated their commitment to dialogue. “We remain ready to continue working towards an agreement by August 1,” von der Leyen said in a statement, adding that the EU would take all necessary steps to protect its interests. French President Emmanuel Macron also expressed “very strong disapproval” and suggested the EU accelerate the preparation of countermeasures.
The backlash follows a letter sent by Trump to von der Leyen and President Sheinbaum on Friday, in which he accused both parties of contributing to long-standing trade imbalances through tariffs and other trade barriers. Trump warned that any retaliation would prompt an even steeper rise in U.S. tariffs.
In an interview aired on Fox News Saturday night, Trump defended the move, claiming the tariffs would result in “hundreds of billions of dollars” pouring into the U.S. economy. The White House also revealed similar tariff threats to Canada, Japan, South Korea, and Brazil, with Canada facing a proposed 35% tariff beginning next month.
Within the EU, reactions were mixed but resolute. Italian Prime Minister Giorgia Meloni expressed hope for a “fair agreement” while urging against a transatlantic trade war. Dutch Prime Minister Dick Schoof stressed unity and the need for a “mutually beneficial” resolution.
Germany’s influential Association of the Automotive Industry warned of serious consequences for German carmakers, calling the situation “regrettable” and voicing concern over the escalating trade tensions.
In Mexico, President Sheinbaum remained cautiously optimistic. “We believe… we will reach an agreement with the USA and achieve better conditions,” she said, reaffirming that cooperation would continue—but not at the expense of national sovereignty.
The proposed tariffs have cast a shadow over already-stalled trade talks. Washington and Brussels had hoped to finalise an agreement by 9 July, but no breakthrough has been announced.
As of this weekend, the Trump administration has proposed or threatened tariffs against 24 countries and the 27-member EU bloc, with White House trade adviser Peter Navarro reportedly pursuing a target of “90 deals in 90 days.” Only two agreements, with the UK and Vietnam, have been outlined so far.
