Pizza prices have risen across Europe, with the typical order now nearly 8% more expensive than a year ago, according to a new index by food delivery company Foodora. The “pizza index” highlights how inflation, wages, rents, and other local conditions are reshaping what diners pay and what they choose to eat.
The report found that the median price of a standard Margherita pizza increased from €11.10 in 2024 to €11.96 in 2025, a 7.75% rise across six European markets where Foodora operates: Austria, Czechia, Finland, Hungary, Norway, and Sweden. Hungary remains the cheapest market, with a 2025 median price of €8.75, followed by Czechia at €9.47, while Norway is by far the most expensive at €17.60. Austria’s median sits at €11.50, with Sweden at €10.94 and Finland at €13.50.
While prices rose in Hungary, Czechia, Austria, and Norway, Finland and Sweden recorded slight declines overall. Some cities bucked the general trend: Bergen in Norway saw prices fall 15.85% to €15.72, and Göteborg in Sweden dropped 15.81% to €11.93. Vienna and Graz recorded decreases of 8.46% and 4.17% respectively. Szeged in Hungary was the cheapest city in the index at €8.50, while Lillestrøm in Norway became the priciest at €19.12.
Local conditions such as rents, wages, competition among restaurants, and the intensity of delivery-platform promotions are influencing the changes in pricing.
The Foodora report also examined consumer choices. The Margherita and Salami pizzas remain the two most popular options across the six countries, but Calzone has risen to third place, overtaking simpler ham-based pizzas. Multi-topping options like Capricciosa and protein-heavy Kebabpizza are also gaining popularity. The company interprets this as a shift towards value: customers are now judging meals not only by price but by how substantial and filling they are.
Food inflation across the euro area has cooled from a peak of about 15.5% in March 2023 to roughly 2.9% in 2025. Despite this moderation, many ingredients that drive pizza prices—wheat, tomatoes, cheese, meat, and energy for ovens and delivery—remain significantly more expensive than before the pandemic. Beef, poultry, and pork are now more than 30% costlier than at the end of 2019, putting continued upward pressure on menus.
Lower-income countries in Eastern and Southeastern Europe still offer cheaper pizza in euro terms, but families there spend a higher proportion of income on food—over 20% compared with under 12% in richer economies—making price rises more noticeable.
As Foodora’s pizza index shows, even a casual meal like pizza reflects broader economic pressures, from inflation to wages and energy costs, shaping both what Europeans pay and what they put on their plates.
