UX is always followed by the word design. This expresses that UX designers are people who design user knowledge. User refers to a user’s impression of the product, but you can create situations more likely to lead to a positive impression. Therefore, UX designers are people who design for UX.
UX design is good usability
. The usability of a product’s design helps us consider whether users can complete tasks better. It is tough to have good UX without good usability.
Usability is just one quality of good UX.
Usability helps us create well-functioning products, but that product is easy to use does not guarantee that people will use it.
UX design is different from UI design
UX design is mistakenly referred to as UI design. That’s because many people linked the word design with visuals.
UX designers think away from the surface layer as they design function behind the visuals, bridging the gap between how something looks and how it works.
UX design is about people
German industrial designer Dieter Rams once said: you cannot consider good design if you do not understand people.UX requires a comprehensive understanding of the user: their needs, behavior, and the situation in which they will use a brand.
The ability to imagine and understand users’ needs is essential for UX Designers.
UX design is a continuing process
As demand for products and industry changes, you may need to renew your design to satisfy new needs. One example is the competition between Nokia and Apple in the mobile device marketplace. Nokia was the leader for a constant, but when the first iPhone was revealed, user expectations about mobile communication changed. Nokia couldn’t meet the new needs, and Apple instantly took over the lead.
UX design should account for business needs
It’s no use that having a product that people love does not achieve a business goal. So, product creators must think about both the goals of the business. It’s important between these two sides to create valuable and practical solutions.
The user’s purpose might be to find and purchase the best device available on the market within their confined budget. The purpose of the business is to make money and sell the product. The product team might reduce the number of features to make their camera more budget-friendly while keeping the lowest technical requirements in mind.
Conclusion
Good UX is necessary for the success of products and businesses, and UX designers are an integral part of the process. Customers’ needs are at the core of design; learning about their expectations and then exceeding those expectations will result in loyal customers.
