Google has introduced a new search feature allowing users to prioritise their preferred news publishers in search results, giving readers more control over how they consume current affairs and breaking news online.
The update enables users to select a preferred media outlet so that its articles and headlines appear more prominently when searching for trending topics. The change applies to news-related searches covering global events, politics, business, sports and entertainment.
The feature is designed to personalise the search experience while still displaying reporting from multiple media organisations. Users searching for topics such as international conflicts, economic developments or major sporting events will now be able to choose which publisher they want highlighted first in results.
Among the publishers promoting the feature is Euronews, which said users can now set the outlet as their preferred news source through their Google account settings.
The process requires users to sign into their Google account, search for their chosen publisher and enable the preference setting. Once selected, the chosen outlet’s reporting will receive greater visibility in relevant searches. Users can also modify or remove the preference at any time.
The update marks one of the first major personalisation tools introduced specifically for Google News-related search queries. While search results have long been influenced by algorithms, user activity and relevance rankings, the latest addition gives individuals direct input into which publishers they see first.
Google has not indicated whether the feature will affect advertising or recommendation systems tied to its broader news ecosystem. The company also said other news organisations would continue to appear in results alongside preferred sources.
The move comes as technology companies face growing scrutiny over how news is distributed online and how algorithms shape access to information. Media groups across Europe and elsewhere have increasingly sought closer partnerships with digital platforms as competition for online audiences intensifies.
The feature may also help publishers strengthen direct engagement with readers at a time when search traffic remains a major source of online readership. News organisations have faced mounting pressure from changing consumer habits, social media competition and the rapid rise of artificial intelligence tools affecting online publishing and discovery.
Google’s latest update is expected to roll out globally through user account settings and search preferences over the coming weeks.
